Graphic Design
Bachelor of Fine Arts

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Program Overview

Graphic Design at LTU prepares you for the future of visual communication, where branding, motion, UX/UI, and digital product design shape how people experience information and interact with the world. Grounded in practice and connected to industry, the program blends creative exploration with hands-on projects, studio-based learning, and opportunities to work on impactful design challenges.

You’ll design across screens, spaces, and emerging media using a MacBook Pro through LTU’s laptop program, equipped with professional software for advanced digital, interactive, and motion-based workflows. Throughout your coursework, you’ll explore emerging tools and platforms, discovering how they can expand your practice and open new possibilities for communication. At the same time, you’ll build strong foundations in typography, layout, digital tools, conceptual thinking, and storytelling, learning to blend craft and strategy with purposeful experimentation.

As you progress, you’ll develop a future-ready portfolio that reflects both creative range and industry relevance, preparing you for careers in digital and interactive design, UX/UI, branding, motion graphics, and beyond.
 

What You’ll Learn
  • UX/UI and digital product design
  • Interactive and screen-based communication
  • Branding + identity across digital and physical media
  • Motion graphics and storytelling
  • Systems thinking and design strategy

 

Why LTU
  • Real-world, industry-connected projects and sponsored studios
  • No portfolio required for admission
  • MacBook Pro included with professional software
  • Small, studio-based courses taught by practicing designers
  • Cross-disciplinary opportunities with Architecture, Interior, Product, Mobility, and Game Design

 

Where Our Students and Graduates Work

LTU Graphic Design students and alumni are employed at a range of local and national studios, agencies, tech companies, and creative teams, including: Campbell Ewald, Clearwater Analytics, Detroit Pistons, Doner, Detroit Red WingsFord Motor Company, General Motors, Hobbes, Huge, Icon incar, Mammoth Digital, MCCI Integrated Marketing, MicrosoftRocket Companies, Zoom.

 

What You’ll Graduate With
  • A polished, future-focused portfolio featuring digital, interactive, and motion work
  • Experience solving real design problems for real clients
  • Mastery of professional creative tools and strong design + communication skills
  • Preparation for careers in UX/UI, digital design, branding, motion, marketing, and creative technology

 

Admissions + Curriculum

Admission follows standard University requirements. Portfolios are not required.
Total Semester Credit Hours: 120

Contact

Lilian Crum, Interim Dean

lcrum@ltu.edu

2024.12.17_Fall CoAD_finals week_028

Curriculum

» Curriculum Documents

Fall Semester

Course Name

Course #

Credits

College Composition

College Composition develops students’ acquisition of the fundamental principles of academic writing. This course focuses on the development of writing thesis statements and main arguments, topic sentences, transitional words and phrases, supporting paragraphs, use of evidence, essay organization, and research skills. Extensive writing and research practice is required.

COM1103

3

Introduction to Design

An introduction to the fundamental issues shared by all design disciplines: design as process, visual literacy, how design communicates, ordering systems, principles of composition, global design cultures, and design ethics. Examples for study and discussion are drawn from a broad range of designed media: architecture, transportation, literature, graphics, games, music, cinema, common consumer objects, cultural artifacts, and dance.

DES1022

3

Digital Foundations

This course is an introduction to digital media and technology used in Graphic Design, Game art, including all design and media related curricula. Emphasis is placed on industry-standard practices, workflow, organization, design systems, media integration, and appropriate terminology.

GRA2813

3

Design Principles

An introduction to formal and process principles that underlie all design disciplines. The course explores both fundamentals of visual interpretation as well as conceptual processes and tactics that are involved in building more complex methodologies. The focus of the course is on visual literacy, formal principles and the identification of relevancies as building blocks in design project significance and meaning.

DES1213

3

Thinking by Drawing

Drawing is an essential skill for visual communication and ideation. This course focuses on the development of skill, confidence, and exploration of thinking through the practice of drawing. The principles of drawing that are covered include line, shape, value, texture, space, perspective, composition, and observation. Subject matter includes the nude human figure, still life, and landscape.

GRA2113

3

Total Credits:

14

Spring Semester

Course Name

Course #

Credits

Engaging Ancient Texts

A historical survey that develops students’ abilities to critically engage texts of the ancient global world, placing an emphasis on the way these texts reflect their context and human experience. Readings may draw from philosophy, history, literature, visual art, and more. Class activities include reading of primary sources, seminar discussion, and writing in various genres. May be taken concurrently with COM 1103.

HUM1213

3

Engaging Modern Texts

A historical survey that develops students’ abilities to engage texts of the modern global world, placing an emphasis on the way these texts reflect their context and human experience. Readings may draw from philosophy, history, literature, visual art, photography, film, digital media, and more. Class activities include reading of primary sources, seminar discussion, and writing in various genres. May be taken concurrently with COM 1103.

HUM1223

3

Typography 1

This course introduces students to foundational typographic principles, ranging from the anatomy of the letterform, grid systems, typesetting, hierarchy, as well as the formal terminology related to type. Through project work and critiques, students gain an understanding of how typography can enhance verbal, visual, and conceptual meaning.

GRA2413

3

Design Methodologies

Advanced application of basic principles in dynamic situations that include multiple disciplinary interests and priorities. Students are introduced to working methodologies that are used in design contexts practice to ideate, generate, explore, propose, and finalize works of design. Disciplinary-specific contexts are introduced within larger project-based delivery. (Studio)

DES1223

3

Geometry in Art

A rigorous look into symmetry, tiling, perspective and surfaces using tools from Euclidean Geometry and other mathematical principles to further the understanding of limits, areas under curves, slopes and tangent lines. Topics covered include Fibonacci numbers, the Golden Ratio, Platonic and Archimedean solids, rigid motions, rosette, frieze and wallpapers groups and their commonalities in Art, Engineering and Computer Science.

MCS1254

3

Total Credits:

16

Fall Semester

Course Name

Course #

Credits

LLT Elective

LLT2XX3

3

Visual Culture

This course addresses the relationship between sight, knowledge, and power to consider the aesthetic and cultural value of images. Students learn to
analyze the production, reception, and circulation of images to understand their visual meaning as well as social and cultural impact. Coursework addresses the visual world as manifested in design, art, architecture, popular media, and more, and draws from a variety of fields, including art and design history, media studies, critical theory, and philosophy.

GRA2223

3

Typography 2

This course builds on the typographic principles covered in Typography 1. Students explore various aspects of typography including historical background of the inventions of writing and alphabets, the impact of typography on the origins of printing, the development of typeface design, books and other complex typographic systems, and the transformation of typography to digital and time-based media.

GRA3413

3

Foundations of Graphic Design

This course is a comprehensive introduction to the study of visual communication. Projects develop visual communication techniques that explore the relationship between type and image, information graphics (infographics), composition, sequencing, and design systems. Students develop a vocabulary to engage with project workflow, as well as a working process that is rooted in design thinking.

GRA2523

3

Digital Photography

A course in digital photography that builds upon the experiences learned in the Basic photography course. Explorations in use of the digital photographic processes such as the digital camera and scanner will dominate the coursework. Aesthetic, ethical, personal, visual communication, contextual processes (altering) and design will be issues covered.

ART3023

3

Total Credits:

15

Spring Semester

Course Name

Course #

Credits

SSC Elective

SSC2XX3

3

User Experience and User Interface

Course not found.

IDD3823

3

Motion Graphics

This course teaches students how to create professional motion graphics using Adobe Photoshop, After Effects, and Premiere Pro. Students will learn animation, typography, and compositing techniques to enhance their digital media skills.

Key Learning Outcomes:

  • Edit and manipulate images using Adobe Photoshop
  • Design motion graphics and animations in Adobe After Effects
  • Understand typography and keyframe animation
  • Leverage the Adobe Creative Cloud for seamless workflow between Photoshop, After Effects, and Premiere Pro

GRA2623

3

Investigative Graphic Design

This course expands on one’s understanding of visual communication, exploring the influences of technology, history and theory. Projects emphasize divergence and experimentation as part of the design process.

GRA3513

3

Sophomore Portfolio Review

Advanced application of basic principles in dynamic situations that include multiple disciplinary interests and priorities. Students are introduced to working methodologies that are used in design contexts practice to ideate, generate, explore, propose, and finalize works of design. Disciplinary-specific contexts are introduced within larger project-based delivery. (Studio)

DES2020

0

Introductory Psychology

Prerequisite: None. Introduction to the study of motives at work in human behavior; understanding of perception, reasoning, memory, consciousness, intelligence, psychopathology, and individual differences. Lecture 3 hours. 3 hours credit

PSY1213

3

Total Credits:

15

Fall Semester

Course Name

Course #

Credits

Technical and Professional Communication

Course not found.

COM2103

3

History of Graphic Design

The exploration of how graphic design is affected by, and also influences, social, cultural and political world events. This course will encompass all aspects of graphic communication from the inventions of writing and alphabets, the origins of printing and typography, the influences of world art movements, and the revolution of computer graphics. Through a series of lecture and assignments, students will experience the universal development of graphic design through its history.

GRA3563

3

Digital Product Design

This course focuses on end-to-end processes of designing innovative digital products that influence the way we live. Students will identify product needs, prototype solutions, and conduct user testing to arrive at designs that are functional and visually sophisticated. Topics include usability, human-centered design, user experience design (UX), and user interface design (UI).

GRA3343

3

Graphic Design for Social Innovation

Course not found.

GRA3523

3

Video Design

This course introduces students to video and time-based media as communication tools. Critical approaches to issues in video are explored, including sequencing, editing, narrative, sound, lighting, and movement. The history of cinema and art helps students develop a critical foundation from which to work. Project work integrates 2D, 3D, and 4D methods.

ART3043

3

Total Credits:

15

Spring Semester

Course Name

Course #

Credits

Natural Science Elective*

XXX3

3

Natural Science Elective Lab*

XXX1

1

Web Design

Building from user experience (UX) and user interface (UI) design, this course covers visual, theoretical, and technical elements of web development.
Topics focus on web design standards, HTML/CSS/Javascript, and network-driven concepts and technology.

GRA3383

3

Multidisciplinary Design

Course not found.

DES3623

3

Professional Practice

Course not found.

GRA3323

3

CoAD Elective**

XXX3

3

Total Credits:

16

*Natural Science Elective subjects include: Biology: BIO; Chemistry: CHM; Geology: GLG; Forensic Science: FSC; Physics: PHY; and Physical Science: PSC

**College of Architecture & Design (CoAD) elective requirements can be fulfilled with courses from the following subjects:

ARC: Architecture; ARI: Interior Architecture; ART: Art; DES: Design; GAM: Game Design; GRA: Graphic Design; IDD: Product Design; and INX: Interior Design

Fall Semester

Course Name

Course #

Credits

Jr./Sr. Humanities Elective
LLT/PSY/SSC

4/3XX3

3

Design Leadership

This course focuses on leadership skills specific to the allied disciplines of design within the College of Architecture and Design. Students will engage models of leadership relevant to a dynamic and evolving professional context. Course content will include typologies of leadership organization, principles of successful teamwork and collaboration, viable economic frameworks, ethics and design entrepreneurship.

DES4112

2

CoAD Elective**

XXX3

3

Graphic Design for the Field

This course is profession-focused and operates as a real-world design studio. Students work with professionals who act as clients, providing feedback and guidance throughout the project work. Team-work, research, presentation techniques, and industry-standard processes and practices are emphasized.

GRA3533

3

Business Elective
MGT/MKT/ACC/INT/HRM

XXX3

3

Total Credits:

14

Spring Semester

Course Name

Course #

Credits

Natural Science Elective*

XXX3

3

CoAD Elective**

XXX3

3

Graphic Design Thesis

Students develop a self-directed, investigative body of work under the guidance of faculty, visiting critics, and peers. The semester culminates in a public exhibition of student projects. Research, innovation, and dissemination are emphasized.

GRA4513

3

CoAD Elective**

XXX3

3

General Elective

XXX3

3

Total Credits:

15

*Natural Science Elective subjects include: Biology: BIO; Chemistry: CHM; Geology: GLG; Forensic Science: FSC; Physics: PHY; and Physical Science: PSC

**College of Architecture & Design (CoAD) elective requirements can be fulfilled with courses from the following subjects:

ARC: Architecture; ARI: Interior Architecture; ART: Art; DES: Design; GAM: Game Design; GRA: Graphic Design; IDD: Product Design; and INX: Interior Design

Advisory Board

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Alissa Kline

Troobado Head of Brand and Marketing

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Amy Schwartz

Owner and Head of Design, Radialinear Studio; Former Design Director, Cards Against Humanity

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Blake Almstead

Principal UI/UX Designer Mobility, Huemen, HARMAN International

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Christie Ennis-Kloute

Experience Design Director, Augusto Digital

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Jon Yablonski

Senior Product Designer, Mixpanel; Author of Laws of UX

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Marilyn Cannell

Visual Design Lead, General Motors

» Document Viewer

Use Your Cell Phone as a Document Camera in Zoom

  • What you will need to have and do
  • Download the mobile Zoom app (either App Store or Google Play)
  • Have your phone plugged in
  • Set up video stand phone holder

From Computer

Log in and start your Zoom session with participants

From Phone

  • Start the Zoom session on your phone app (suggest setting your phone to “Do not disturb” since your phone screen will be seen in Zoom)
  • Type in the Meeting ID and Join
  • Do not use phone audio option to avoid feedback
  • Select “share content” and “screen” to share your cell phone’s screen in your Zoom session
  • Select “start broadcast” from Zoom app. The home screen of your cell phone is now being shared with your participants.

To use your cell phone as a makeshift document camera

  • Open (swipe to switch apps) and select the camera app on your phone
  • Start in photo mode and aim the camera at whatever materials you would like to share
  • This is where you will have to position what you want to share to get the best view – but you will see ‘how you are doing’ in the main Zoom session.