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4+1 BSBA – Major in Marketing

Integrated Bachelor's-Master's

Home » All Programs » 4+1 BSBA – Major in Marketing

» Program Overview

Broaden your skills in LTU’s 4+1 combined degree program with a major in marketing and assert your business savvy in a field that brings products and services to life.

Are you creative? A problem-solver? Do you enjoy working and communicating with others using both sides of your brain? If so, you may be a great fit for a field that is both qualitative and quantitative. It also pays well – in a recent U.S. Bureau of Labor Statistics report, marketing managers earned a median annual salary of $135,030.

What is a 4+1 program?

CoBIT’s 4+1 program is an integrated bachelor’s and master’s degree program designed to help you earn a Bachelor of Science in Business Administration with a major in Marketing, and a Master of Business Administration degree, in five years.

Why Marketing at LTU?

  • You can take graduate-level courses toward your MBA degree as early as your junior year
  • You’ll gain cutting-edge knowledge from professors who teach with empathy, build trust, and create an optimal environment for learning
  • Faculty with real-life experience in sales and marketing will help you become a critical thinker and gain the advanced skills needed to be successful in your career
  • You’ll gain exposure to the latest marketing techniques and theories from professors who understand how consumers are shaped by their encounters with products and brands

» Flowcharts

4+1 BA - Major in Marketing
Summary Sheet

» Flowcharts

4+1 BA - Major in Marketing
Summary Sheet

» Awards + Accreditation


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» Document Viewer

Use Your Cell Phone as a Document Camera in Zoom

  • What you will need to have and do
  • Download the mobile Zoom app (either App Store or Google Play)
  • Have your phone plugged in
  • Set up video stand phone holder

From Computer

Log in and start your Zoom session with participants

From Phone

  • Start the Zoom session on your phone app (suggest setting your phone to “Do not disturb” since your phone screen will be seen in Zoom)
  • Type in the Meeting ID and Join
  • Do not use phone audio option to avoid feedback
  • Select “share content” and “screen” to share your cell phone’s screen in your Zoom session
  • Select “start broadcast” from Zoom app. The home screen of your cell phone is now being shared with your participants.

To use your cell phone as a makeshift document camera

  • Open (swipe to switch apps) and select the camera app on your phone
  • Start in photo mode and aim the camera at whatever materials you would like to share
  • This is where you will have to position what you want to share to get the best view – but you will see ‘how you are doing’ in the main Zoom session.