Broaden your skills in LTU’s 4+1 combined degree program with a major in marketing and assert your business savvy in a field that brings products and services to life.
Are you creative? A problem-solver? Do you enjoy working and communicating with others using both sides of your brain? If so, you may be a great fit for a field that is both qualitative and quantitative. It also pays well – in a recent U.S. Bureau of Labor Statistics report, marketing managers earned a median annual salary of $135,030.
CoBIT’s 4+1 program is an integrated bachelor’s and master’s degree program designed to help you earn a Bachelor of Science in Business Administration with a major in Marketing, and a Master of Business Administration degree, in five years.
Course Name
Course #
Credits
College Composition develops students’ acquisition of the fundamental principles of academic writing. This course focuses on the development of writing thesis statements and main arguments, topic sentences, transitional words and phrases, supporting paragraphs, use of evidence, essay organization, and research skills. Extensive writing and research practice is required.
COM1103
3
How information is used and managed within organizations. The use of information as a resource, developing and managing information systems, IS planning and implementation, reengineering, end-user computing, information systems strategies, network and telecommunications systems management, electronic commerce and societal and ethical issues relating to information systems design and use.
INT2103
3
Quadratic equations, functions and graphs, systems of equations, inequalities, logarithms, trigonometric functions, identities, equations. No credit after completion of MCS1224 or MCS1414. Calculus
MCS1074
4
This course provides an introduction to the role of the manager and the management process in the context of organizations and society. The focus of the course is on effective management of the organization in a changing society and on improved decision making and communication as they relate to planning, organizing, coordinating and controlling.
MGT2203
3
Total Credits:
13
Course Name
Course #
Credits
In this Introduction to Data Analytics course, students will learn and apply the fundamental concepts and tools required to effectively analyze data and make informed management decisions. This course introduces the basics of descriptive, predictive, and prescriptive analytics. This course covers the fundamentals of data analytics, such as data collection, pre-processing, visualization, and analysis techniques. Statistical techniques, including regression analysis, hypothesis testing, and clustering, will be applied to real-world scenarios. students will gain a comprehensive understanding of the role of business data analytics in organizations.
INT2113
3
Must have placement. Limits and continuity, differentiation, curve sketching, applications of differentiation, integration, methods and applications of integration, multivariable calculus. No credit after completion of MCS1414. Lecture: 4 hrs
MCS1224
4
This is an introductory course in Marketing. It examines the role of Marketing in our society and within the organization. This course will help students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.
MKT2013
3
This course introduces students to the primary aspects necessary for launching a new venture or business. Students will work in teams to develop a product or service from the planning stages to implementation that will result in a business plan. Students will also learn about the supporting functions to a start-up venture and the characteristics of a successful entrepreneur.
MKT2123
3
A historical survey that develops students’ abilities to critically engage texts of the ancient global world, placing an emphasis on the way these texts reflect their context and human experience. Readings may draw from philosophy, history, literature, visual art, and more. Class activities include reading of primary sources, seminar discussion, and writing in various genres. May be taken concurrently with COM 1103.
HUM1213
3
Total Credits:
16
Course Name
Course #
Credits
Introduction to basic financial accounting principles for a business enterprise. Topics include the accounting cycle, analyzing business transactions, measuring income, evaluating financial reporting and analysis, recording of merchandising operations, accounting of inventories, cash, receivables, current liabilities, and the time value of money.
ACC2013
3
Natural Sciences Elective 1
BIO/CHM/GLG/PHY/PSC
XXX3
3
Survey of macroeconomics and microeconomics, with emphasis of fundamental tools of economic analysis and policy. Introduction of supply and demand, national income determination, theory of the firm, and market structure. Lecture 3 hours. 3 hours credit. The following courses can be taken concurrently with this course: MCS 0054, MCS 0055, MCS 1113, MCS 0083, MCS 0085, MCS 0093, MCS 0074, MCS 1414.
ECN2303
3
SSC Elective
SSC2XX3
3
This course covers descriptive statistics, probability, and probability distributions with an emphasis on statistical inference such as confidence intervals, hypothesis testing, correlation and regression, chi-square tests, t-and F-distributions, and selected nonparametric tests.
MCS2124
4
Total Credits:
16
Course Name
Course #
Credits
MKT Elective 1
3/4XX3
3
Provides an overview of accounting information and the skills necessary to appraise and manage a business. Covers several current accounting topics to provide an understanding of how managers use accounting information to plan operations, control activities, and make decisions. Topics covered include product costing, cost behavior analysis, and budgeting.
ACC2023
3
Natural Sciences Elective 2
BIO/CHM/GLG/PHY/PSC
XXX3
3
Natural Sciences Elective 2 Lab
BIO/CHM/GLG/PHY/PSC
XXX1
1
Training in a systematic method for producing effective technical communication, written reports, letters, and memos as well as oral presentations. Lecture 3 hours. 3 hours credit
COM2103
3
A historical survey that develops students’ abilities to engage texts of the modern global world, placing an emphasis on the way these texts reflect their context and human experience. Readings may draw from philosophy, history, literature, visual art, photography, film, digital media, and more. Class activities include reading of primary sources, seminar discussion, and writing in various genres. May be taken concurrently with COM 1103.
HUM1223
3
Total Credits:
16
Course Name
Course #
Credits
MKT Elective 2
3/4XX3
3
General Elective
2XX3
3
General Elective
2XX3
3
LLT Elective
LLT2XX3
3
Introduction to U.S. legal system, its role in management of business and non-profit organizations, and its relationship to the international legal environment. Topics include a survey of constitutional law in business, administrative law, contract and UCC, tort law, agency law, and intellectual property. Regulatory issues associated employment, securities, competition, consumer protection, and environmental rules are covered. Issues of ethics and social responsibility are addressed.
MGT2113
3
Total Credits:
15
Course Name
Course #
Credits
MKT Elective 3
3/4XX3
3
Overview of the finance function of the firm, financial analysis, planning and budgeting, and the impact of alternative capital structures on the firm. Emphasis on understanding and utilizing present value and future value concepts.
MBA6003
3
Provides an overview of the role and key functions of human resources management in organizations. Topics include human resource strategic planning, job analysis, staffing, training and development, performance appraisal, compensation, retention, labor relations, health and safety, and fairness concerns. Employment law and compliance, employee well-being, globalization and developing trends in human resources are also introduced.
HRM3023
3
Global Business Economics is designed to prepare students for the business challenges of the 21st Century global economy by enhancing their awareness of the economic, demographic, political, legal, social and cultural changes that are occurring throughout the world as a result of globalization, and their understanding of the profound implications these changes have for effective global leadership and organizational success.
ECN6023
3
This course is designed to provide students with the necessary skills, tools, and techniques to effectively manage a major project on time, within budget and with successful results. The course focuses on planning and control over the life of the project with an emphasis on Project Management Institute (PMI) best practices and real life scenarios. The course will cover project lifecycle planning, PERT and CPM, computer based project control tools, resource loading, scheduling, costing, and decision making in the project environment.
MBA7063
3
Total Credits:
15
Course Name
Course #
Credits
MKT Elective 4
3/4XX3
3
This course will cover Enterprise Resource Planning (ERP) systems. Topics include rationale for acquiring and implementing ERP, selection of ERP software, integration of processes and transactions in ERP, and the challenges associated with successful implementation of global ERP applications. Students will use SAP ERP (enterprise resource planning) software throughout the course, the same software used by many organizations in industry.
INT3703
3
Jr./Sr. Elective
LLT/PSY/SSC
3/4XX3
3
Introduction to the field of operations management and relevant quantitative tools to manage cost, quality, time, and flexibility of business operations. Topics include operations strategy, manufacturing and service processes, supply chain management, lean operations, quality management and control, forecasting techniques, capacity and aggregate planning, inventory control, and project scheduling.
MBA6063
3
The fundamental concepts and problems of management science as applied to both the manufacturing and service organizations are covered in this course. Topics include concepts, models and problems of management science; extent, benefits, and limitations of the applications of the related tools, techniques, and philosophies; and mathematical/statistical thinking and quantitative models.
MGT4023
3
Total Credits:
15
Course Name
Course #
Credits
MKT Elective 5
3/4XX3
3
The course is designed to provide professionals and managers with a broad understanding of leadership concepts, theories, and skills necessary for practicing leadership in the global economy. The course focuses on a variety of techniques and applications for assessing leadership competencies and generating action plans for applying leadership skills. The course emphasizes the requirements for effective leadership in multi-cultural organizations and the development of personal leadership skills.
MBA6043
3
Directed work experience in the area of the student’s designated business major. Detailed written report(s) and assigned readings are required.
MGT3053
3
This course covers the options available for dealing with decisions under uncertainty. It is designed to acquaint students with basic ideas from decision theory to examine how to make better decisions. Topics include judgment and choice biases, applying statistical data, dealing with risk and decision making under risk, decision making under uncertainty, assessment of probabilities, Bayesian statistics, value of information, decisions with multiple objectives, analytic hierarchy process (AHP), game theory, dynamic programing, and well-being theory.
MGT4113
3
This capstone course brings together the various disciplines in the business administration program that contribute to management strategies and policies. Addresses concepts and tools help students develop an understanding of how strategies and policies are formulated and implemented.
MGT4213
3
Total Credits:
15
Course Name
Course #
Credits
Course not found.
INT6043
3
This course will introduce the basic concepts of data analytics as applied in various business contexts. After learning the basic concepts, students will learn how to differentiate between various topics such as statistical analysis, data mining, business intelligence, business analytics, and data science to describe which approach is most suitable given a certain problem. Finally, students will gain exposure to the various tools and programming languages that are relevant to both business and data analytics, and how these tools yield critical analysis leading to improved business decisions.
MBA6103
3
This course presents a graduate Classification framework for strategic marketing management. Topics include: adapting marketing to the new economy, marketing research: process and systems for decision making, consumer behavior, market segmentation, product strategy and new product planning & development, integrated marketing communications, pricing strategy, distribution strategy, marketing of services, global marketing, ethics and social responsibility. The course involves cases, lectures, teamwork, and group presentation. Students will adopt a new way of thinking about business known as “marketing orientation” and “value creation.”
MBA6053
3
Total Credits:
9
Course Name
Course #
Credits
Graduate Elective 1
HHS/INT/MBA
6/7XXX3
3
Graduate Elective 2
HHS/INT/MBA
6/7XXX3
3
Graduate Elective 3
HHS/INT/MBA
6/7XXX3
3
Global Strategic Management is the capstone course in the MBA program. This course exposes the student to the many dimensions of strategic business planning and decision making in a fiercely competitive and rapidly changing global environment. The course covers the analysis of the external global environment; the creation of vision and mission statements that define the organization’s strategic direction, role in society and long-term objectives; the development of effective business strategies for creating sustainable competitive advantage and for responding to the opportunities and threats identified in the external environment; and the successful implementation of the organization’s strategies and achievement of its goals. The student will apply knowledge and skills learned from prior courses in leadership, economics, finance, marketing, management, and other disciplines to the development and implementation of an organization’s strategy. The student will learn numerous, unique strategic planning tools, concepts and techniques that are used to conduct the strategic management tasks. Students will understand how to think strategically and connect the disciplines of strategy and leadership to effectively assess, formulate, plan, and implement the strategic plan.
MBA6073
3
Total Credits:
12
Use Your Cell Phone as a Document Camera in Zoom
From Computer
Log in and start your Zoom session with participants
From Phone
To use your cell phone as a makeshift document camera