Swati Verma, Ph.D., is an Associate Professor of Marketing in the College of Business and Information Technology at Lawrence Technological University. She teaches a variety of undergraduate and graduate marketing courses, integrating current research with marketing concepts through lectures, simulations, and in-class projects to enhance student learning.

Her research focuses on consumer behavior, with particular emphasis on behavioral pricing and advertising and branding. She has co-authored articles published in leading journals such as Journal of Marketing Research, Journal of Retailing, Journal of Business Research, and Psychology & Marketing. One of her co-authored papers in the Journal of Retailing received the Davidson Runners-Up Award in 2020.

» Education

• Bachelor’s degree in Engineering
• MBA in Marketing
• Ph.D. in Marketing, Wayne State University

» Research Interests

• Consumer behavior
• Behavioral pricing
• Advertising and branding

» Publications & Research

• Publications in Journal of Marketing Research, Journal of Retailing, Journal of Business Research, and Psychology & Marketing

» Honors & Awards

• Davidson Runners-Up Award, Journal of Retailing, 2020