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LTU ALERT:

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The campus will remain closed until 12 noon Thursday, 02/13/25. Students should log into Canvas for specific class information from their instructors. Please contact event organizers for information on specific activities. Normal operations will resume at 12pm on Thursday.

Visual Branding and Identity

Credit Hours: 

This course focuses on building a brand identity, from concept to final execution. Students will develop logos, marketing materials, and brand collateral while applying design strategies for businesses, products, and services. The course also covers the importance of brand positioning and audience research.

Key Learning Outcomes:

  • Create logos, brochures, and marketing materials for branding
  • Develop custom branding guidelines for businesses
  • Understand brand positioning and market research
  • Apply vector and raster graphics in brand design
  • Design 3D packaging and collateral materials

» Document Viewer

Use Your Cell Phone as a Document Camera in Zoom

  • What you will need to have and do
  • Download the mobile Zoom app (either App Store or Google Play)
  • Have your phone plugged in
  • Set up video stand phone holder

From Computer

Log in and start your Zoom session with participants

From Phone

  • Start the Zoom session on your phone app (suggest setting your phone to “Do not disturb” since your phone screen will be seen in Zoom)
  • Type in the Meeting ID and Join
  • Do not use phone audio option to avoid feedback
  • Select “share content” and “screen” to share your cell phone’s screen in your Zoom session
  • Select “start broadcast” from Zoom app. The home screen of your cell phone is now being shared with your participants.

To use your cell phone as a makeshift document camera

  • Open (swipe to switch apps) and select the camera app on your phone
  • Start in photo mode and aim the camera at whatever materials you would like to share
  • This is where you will have to position what you want to share to get the best view – but you will see ‘how you are doing’ in the main Zoom session.