This course offers an introduction to the field of social media data analytics, with a focus on tools such as Python and Tableau. Students will learn how to collect, process, and analyze data from popular social media platforms such as Facebook, Twitter, and Instagram. The course covers topics such as sentiment analysis, social network analysis, and social media marketing. Through hands-on projects and real-world case studies, students will gain practical experience in social media analytics and develop the skills to extract meaningful insights from social media data. This course is ideal for individuals interested in pursuing careers in data analysis, digital marketing, social media management, or those looking to understand the role of social media data in decision-making.