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LTU ALERT:

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The campus will remain closed until 12 noon Thursday, 02/13/25. Students should log into Canvas for specific class information from their instructors. Please contact event organizers for information on specific activities. Normal operations will resume at 12pm on Thursday.

Consumer Behavior

Credit Hours: 

Design of an effective marketing strategy is not possible without understanding of consumers. The field of consumer behavior attempts to explain and predict the ways in which consumers think and behave in given situation. This course introduces is based on theories in psych9ology and sociology and builds a bridge to marketing. Emphasis is on consumer decision processes and the influence of social, culture and psychological factor on how consumers behave. This includes the psychology of individual decision-making and choice, patterns of behavior exhibited by aggregate groups of consumers, and also the sociological and cultural influences on consumer attitudes and behavior. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers.

» Document Viewer

Use Your Cell Phone as a Document Camera in Zoom

  • What you will need to have and do
  • Download the mobile Zoom app (either App Store or Google Play)
  • Have your phone plugged in
  • Set up video stand phone holder

From Computer

Log in and start your Zoom session with participants

From Phone

  • Start the Zoom session on your phone app (suggest setting your phone to “Do not disturb” since your phone screen will be seen in Zoom)
  • Type in the Meeting ID and Join
  • Do not use phone audio option to avoid feedback
  • Select “share content” and “screen” to share your cell phone’s screen in your Zoom session
  • Select “start broadcast” from Zoom app. The home screen of your cell phone is now being shared with your participants.

To use your cell phone as a makeshift document camera

  • Open (swipe to switch apps) and select the camera app on your phone
  • Start in photo mode and aim the camera at whatever materials you would like to share
  • This is where you will have to position what you want to share to get the best view – but you will see ‘how you are doing’ in the main Zoom session.