ISSUE 1 • SUMMER 2023
"Everything is marketing."
Marketing Program Prepares Students for Growth…Theirs and Their Employers
Walk into any store. Listen to any broadcast. Read any article. Visit any website. Yes, a marketer got you there. That’s why graduating senior Nicole Waldenmeyer exclaimed, “Everything is marketing.”
The College of Business and Information Technology is “really offering the highest quality marketing program comparable to Ivy League schools,” said Dr. Murat Hattat , assistant professor of marketing. His colleague Dr. Swati Verma , associate professor of marketing, said, “Our students get directly connected with their professors. We don’t use teaching assistants.”
What marketing students also get is hands-on experience with as-close-to-real-world simulations as possible, role play, and current academic and professional articles to analyze and discuss.
“Our professors give you things you can actually apply; through their own business experience, marketing becomes very relatable."
– NICOLE WALDENMEYER ‘23
We’ve all heard the term marketing. What is it really and what do LTU marketing students take with them at the conclusion of their program? In LTU’s Bachelor of Science in Business Administration (BSBA) with a major in Marketing, students learn and develop both conceptual as well as analytical skills through simulation, case studies/case analysis, group project, in class exercises, and presentation. Many students choose to do an internship and receive academic credits to practice what they learn in the class. Students learn Principles of Marketing, Entrepreneurship, Integrated Marketing Communication, Marketing Research, Consumer Behavior, Digital Marketing, Professional Selling, Consumer Analytics, and the critically important role of marketing and sales to any organization. “Sales and marketing are the only functions that generate revenue, generate cash flow,” said Hattat.
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“Sales and marketing are the only functions that generate revenue, generate cash flow.”
-Dr. Murat Hattat
That’s not lost on marketing student Madeline Hudson, a senior athlete graduating in May. “I wanted to study general business and, with that, you’re taking a lot of marketing classes. I found that I love digital marketing and am grateful for my 12-week digital marketing internship at American Ag Credit,” she said. The fact that LTU is AACSB-accredited was also a factor in her choosing LTU. Hudson said, “Being able to play volleyball for LTU was terrific, but knowing that the business school was so highly accredited, well, it’s amazing to study business here.” She added, “All of our professors give us real-world experience because they’re still in the field. It’s not just a lecture.”
Madeline Hudson cheering with her Volleyball team.
Fellow student athlete Waldenmeyer agrees. “Our professors give you things you can actually apply; through their own business experience, marketing becomes very relatable.”
With his more than 20 years in corporate marketing, as a sales representative and field marketing rep for international pharmaceutical medical device companies and consumer products companies, Hattat is able to share practical experience with his students.
“After I got my undergraduate degree in engineering back in India, I found that I wasn’t very interested in actually becoming an engineer,” said Verma. Marketing and marketing research captured her imagination, so she pursued her PhD in marketing. Both marketing professors are published authors about consumer behavior and marketing research.
We invite you to click on the links below to the professors’ recent, and important, research and published articles.
What can you do with an LTU Marketing degree? Content Marketing, Sales, Promotion, Sports Marketing, Retail Marketing, Global Marketing and Sales, Market Research Analyst, Marketing Manager, Brand Manager, just to name a few. And the demand for marketing professionals is expected to increase in the next decade. In 2021, the US Bureau of Labor Statistics reported that the median salary for bachelor’s degree marketers was $133,380 and that there were 370,000 marketing jobs with a 10 percent increase expected by 2031.
Marko Matovski
For senior Marko Matovski, “I could do sales, manage a business, or go into something other than marketing because I have a grasp on everything, thanks to my professors. It seems that my business professors have more care for student-athletes like me; they’re more aware of real-world pressures and they prepare us for the real world after graduation because they’ve been there.”
“I didn’t realize how important marketing is. Without it, there would be no brand recognition. Whatever you put out there creates an image.” Madeline Hudson ‘23
by Renée Ahee