Caryn Sailor

Texture, Depth, & Brand: Uno

Project Prompt
For this project I tested the scanner's limits, exploring its shallow depth of field. I wanted to create images that mimic or are parodies of an existing brand, to play with depth, texture, and text. Contrasting objects will create tension, with also using text as an aid in creating the clear branding of the scans. Focusing on one theme or brand, I crafted promotional images that celebrate or satirize it, pushing creative boundaries with each scan. I also like to identify who my target audience is and how I will create a parody of the brand that can still be associated with their current branding.

The Plan
While I explored the limits of a scanner's shallow depth of field to create a series of playful Uno card game parodies. Using depth, texture, and vibrant colors, I aimed to mimic the essence of Uno while adding movement to capture the excitement of gameplay. By focusing on the Uno logo and incorporating playful wordplay, I sought to resonate with audiences of all ages. The goal was to craft visually engaging scans that evoke nostalgia and joy.

My Goal
The objective behind my scans was to authentically capture the pulsating energy and essence of Uno as experienced by players. Uno, with its exhilarating pace and electric gameplay, became the focal point of my endeavor. Through meticulous attention to detail, I endeavored to breathe life into each image, infusing them with a sense of movement that mirrors the game's frenetic nature. By accentuating the vivid colors inherent in every card, I aimed to convey the game's vibrancy and excitement in a visually captivating manner.

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