JOSEPH R. SWEDISH:
President and CEO of Trinity Health, a Novi-based Catholic health care system. Swedish arrived at Trinity in January 2005 and has led the organization on a long-term strategic plan, including efforts to serve the uninsured, move toward zero-defect health care, and provide superior customer service. Earlier in his career, he served as president and CEO of Centura Health, the largest health care provider in Colorado. While at Centura, the organization won the 2004 International Spirit at Work Award, and Swedish was named an Ernst & Young Entrepreneur of the Year in 2003 for entrepreneurial risk-taking.