LUANNE BROWN:
Founder and President of eTool Developers in Grand Rapids. eTool specializes in the development of websites, product information management systems, and e–learning platforms for the automotive aftermarket. Under Brown's leadership, the company continues to add clients and staff, and recently celebrated its 10–year anniversary. Clients include Lear, Motor State Distributing, Husky Liners, Truck Accessories Group, and The Car Coach. Brown serves as a director of the Specialty Equipment Market Association (SEMA). She chair its SEMA Cares charitable committee, and is a member of SEMA's business technology committee. Brown's previous roles include accounting with Sheraton Hotels and business manager and CFO of Media 1 Interactive. eTool has grown to include an office in California and recently hired a new sales director and launched a new website to serve its growing client base. The products developed by eTool help aftermarket businesses increase profits by providing the ability to market and sell products online. eTool Developers created the PWA University for the Performance Warehouse Association (PWA), a landmark online education and training vehicle for its members. Brown has become one of the industry's leading experts, conducting seminars on Internet marketing and advertising at the SEMA Show, the Aftermarket eForum, PWA annual meeting, Off Road Impact Show, Hot Rod and Restoration Trade Show, Performance Racing Industry trade show, and various Automotive Aftermarket Industry Association events. She is a past recipient of SEMA's Athena Award, which is given to women who make outstanding contributions to the automotive aftermarket.
